Digital health and wellness + AI

Alethia helps neuroscience and behavioral psychology guide you to highly effective solutions that solve the toughest challenges for human health and wellness, and accelerate your business.

Our Model-Based Systems Approach leverages cutting-edge science, creativity, and industry expertise to deliver actionable insights and strategies for AI-driven digital experiences. We are committed to rigorous evidence, innovative thinking, and building trust in the marketplace.

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Discover how our strategic consulting can elevate your health and wellness business. Schedule a free 30 minute analysis session with our expert team.

Case Study

Interaxon’s Muse EEG

Measuring Consciousness

Meditating monks in Nepal help Interaxon define the power of Interaxon’s Muse EEG headset to translate brain signals into meaningful sensory feedback for relaxation, focus, and distraction.

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Case Study

Sirica Therapeutics

VR Exer-gaming for Autism

Sirica is innovating therapeutic gaming for autism combining high immersion with intense physical exercise to help regulate emotion, improve daily living, and deliver cognitive benefits.

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Our Model-Based Systems Approach

Our Model-based approach helps you apply the latest science to insure your digital content and services achieve their best results.

Design

  • Informed Design

    Assemble the strongest research evidence to inform your product design.

  • Implement for Impact

    Leverage research expertise to drive impactful product development.

  • Test Assumptions

    Customize a research plan to efficiently validate assumptions and uncover insights.

Validate

  • Test Efficacy

    Provide research planning and support to ensure a safe, valuable human trial.

  • Reduce Risk

    Identify and mitigate risk exposure early to save time and effort.

  • Communicate Your Value

    As outside experts, we will amplify the evidence behind your story.

Senior Partners

David Vago

Cognitive Behavioral
Neuroscientist

Neurobiologically-informed Solutions
Research and Clinical Assessments
Digital Health Product Innovation

Howard Rose

Immersive Experience
Architect

Digital Health Product Design
Immersive Technology Expert
Strategy and Marketing

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Case Study

Interaxon: Muse EEG

Study of the Muse headset with Buddhist monks (Tengboche, Nepal)

INTERAXON was seeking to understand the power of their  MUSE EEG headset to reliably detect relaxation and focused concentration. Dr. Dave Vago led a study with Tibetan monks wearing the Muse during deep meditative states. The results helped enhance the effectiveness of the Muse and create a framework to guide developers to create better meditation applications with the headset.

Hear how Dr. David Vago  tested the Muse with Buddhist monks to precisely define the effectiveness of the lightweight EEG device.

Approach

Model-informed Decision Making

This study exemplifies Alethia Partners’ Model Informed approach to answer key business questions with high quality research.

  • Identify and address key questions: Identified significant brain regions and patterns related to target outcomes.
  • Provide a research-based roamap: Applied most appropriate measures and methods to fit Interaxon’s business case.
  • Tailor a research plan: Developed and executed a comprehenisve resarch plan with a highest value particiapants.
  • Mitigate risks: Conducted the study with full particiaption of an indiginous population of Buddhist monks in their remote monestary in Nepal.

Case Study

Interaxon: Muse EEG

Study of the Muse headset with Buddhist monks (Tengboche, Nepal)

INTERAXON was seeking to understand the power of their  MUSE EEG headset to reliably detect relaxation and focused concentration. Dr. Dave Vago led a study with Tibetan monks wearing the Muse during deep meditative states. The results helped enhance the effectiveness of the Muse and create a framework to guide developers to create better meditation applications with the headset.

Hear how Dr. David Vago  tested the Muse with Buddhist monks to precisely define the effectiveness of the lightweight EEG device.

Approach

Model-informed Decision Making

This study exemplifies Alethia Partners’ Model Informed approach to answer key business questions with high quality research.

  • Identify and address key questions: Identified significant brain regions and patterns related to target outcomes.
  • Provide a research-based roamap: Applied most appropriate measures and methods to fit Interaxon’s business case.
  • Tailor a research plan: Developed and executed a comprehenisve resarch plan with a highest value particiapants.
  • Mitigate risks: Conducted the study with full particiaption of an indiginous population of Buddhist monks in their remote monestary in Nepal.

Case Study

Sirica Therapeutics:
VR Exergaming for Autism

siricatx.com

SiRICA THERAPEUTICS is innovating therapeutic gaming for autism combining high immersion with intense physical exercise to help regulate emotion, improve daily living, and deliver cognitive benefits.

Sirica’s Cognitive Sensorimotor Therapy uniquely combines immersive Virtual Reality with high-intensity motor exercise hardware to help all levels of ASD achieve higher physical and mental wellbeing. A short-timeline sprint was tailored to put them in the strongest position for funding and future development.

Approach

Investment-Focused Sprint

This study exemplifies Alethia Partners’ Model Informed approach to answer key business questions with high quality research.

  • Priority review of relevant research literature to support development and business case
  • Immersive Game Design concepts that embody the key mechanisms supported by the research in fun experiences tailored to ASD abilities.
  • Research Strategy to appropriately measure the efficacy of the products and therapy
  • Business Strategy translate product and marketing strategy into core messages for investor pitches.

Case Study

Sirica Therapeutics:
VR Exergaming for Autism

siricatx.com

SiRICA THERAPEUTICS is innovating therapeutic gaming for autism combining high immersion with intense physical exercise to help regulate emotion, improve daily living, and deliver cognitive benefits.

Sirica’s Cognitive Sensorimotor Therapy uniquely combines immersive Virtual Reality with high-intensity motor exercise hardware to help all levels of ASD achieve higher physical and mental wellbeing. A short-timeline sprint was tailored to put them in the strongest position for funding and future development.

Approach

Investment-Focused Sprint

This study exemplifies Alethia Partners’ Model Informed approach to answer key business questions with high quality research.

  • Priority review of relevant research literature to support development and business case
  • Immersive Game Design concepts that embody the key mechanisms supported by the research in fun experiences tailored to ASD abilities.
  • Research Strategy to appropriately measure the efficacy of the products and therapy
  • Business Strategy translate product and marketing strategy into core messages for investor pitches.
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